There are quite a number of obstacles to negotiate when engaged in a translation from German to English. In most cases, partially losing the meaning when the translation is taking place is hard to prevent even when the translator is dealing with quite simple text. This translation loss could be due to a number of things. It happens when the targeted readership of the translation reads something a little different from what the author of the text originally intended.
One of the biggest events of modern times is the willingness to visit other cultures, whether for business or vacation purposes. With this comes the challenges of handling the many and varied languages that are spoken throughout the world. As a result of this, the demand for translators and translation services has grown considerably.
Business is operating more and more in a global context with companies of any size operating in other countries apart from their own. The eCommerce sector has been in boom mode where a company maybe based in a single country but it sets itself up to send its products overseas either to individual buyers or to other companies.
In this globalised world, businesses are keen to tap into any market that has the money to buy their products. This means translation advertising and doing it accurately in the languages targeted. The well-know poorly translated Pepsi ad certainly didn’t endear customers in China to buy Pepsi. Its adverts promised customers that drinking Pepsi will bring back their ancestors.
One of the biggest changes in the world today is in the business arena. More and more businesses are severing their business roots in their home communities and setting up shop in countries around the world where there are cheaper conditions for setting up a business. However, it’s not quite as simple as just packing up and going to another country.
For quite a long time now, Australia has had in place a different structure for verifying translated documents. When we mention documents, we are not talking about personal documents, marketing documents or even documents that are used between businesses. These don’t generally go through any sort of verification process. It is documents that are required for visa applications, citizenship and permanent residency applications, college and university placements and applications for many jobs that need to be verified if they have been translated into English.